Telling people the reason why you are doing something is one of the most powerful influencers of human behavior.

Simply using the word BECAUSE triggers a magic response in prospects. People always want to know a reason (even if it’s not a very good one)… and they’ll take action.

Using this secret weapon for a medical equipment company, I helped them produce a massive 1,073% return on investment simply by using “reason-why” copy. I explained in the ad that the reason why the price was so low was because the manufacturer wanted to gain market share and get nurses and doctors accustomed to using their
product. This ad turned out to be a huge winner.

So how can you apply all of this to your business?

Easy. Before you run any kind of sale, discount offer or anything consider the reason why. Let people in on the “why” you’re doing something and you’ll see lots more sales coming your way.

  • Are you having a slow time of year?
  • Are you overstocked on merchandise because your buyer goofed?
  • Do you only want to see clients on Wednesday morning because you play golf in the afternoon?
  • Did you make a wager with your staff?

Whatever the reason – let them know.

Yanik Silver is recognized as a leading expert on creating automatic, moneymaking Web sites… and he’s only been online full time since February 2000! He is the author and publisher of several best-selling marketing books and tools. Yanik specializes in creating powerful systems and resources for entrepreneurs to enhance their businesses. When away from the office, Yanik enjoys playing volleyball, ice hockey, skiing and working on his terrible golf game.