There are many justifications for investing your time and money in writing a non-fication book. Some are fame, fortune, wanting to help other people and/or because you have a personal mission. Few things can boost a companys image like a book.
Look at what Lee Iacoccas books did for Chrysler, John Sculleys book did for Apple and Harvey Mackays books have done for his envelope company. Marriott, Hilton, Volkswagen and many politicians have books.
They know a book will advance a cause, give them more credibility, bring in more business and/or provide a new profit center.
Would you like to be recognized as someone who knows what he or she is talking about? Be someone worth listening to? Would you like to get paid for what you know? Would you like a job that is stimulating, interesting and challenging; a job you look forward to? Wouldnt it be nice to do what you love and love what you do?
Invest your time in your future.The foundation for the rest of your life is your book.
With a book, you can make both a living and a difference.
Michael Larsen, literary agent
Books through the ages have earned humanitys high regard as semi-sacred objects.
Richard Kluger, author and editor
For a person who has never led an army into battle, been elected to higher office, acted in movies or committed a heinous crime, a good book is the way to bridge the credibility gap.
Rick Butts, author and speaker
Dan Poynter is the author of 113 books (including Writing Nonfiction, The Skydivers Handbook and The Self-Publishing Manual) and the grandfather to thousands more. He has also produced 54 special reports, 500 magazine articles and 10 audiotapes and 2 videotapes most on book marketing. His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in US News & World Report. The media come to Dan because he is the leading authority on book writing, publishing and promoting.
