I keep having vivid dreams of success. Then it’s time to sleep.
We love this quote from UFC legend, Connor McGregor. This man is an inspiration to us all. With unquestionable belief McGregor has excelled now making up to $80 Million per fight. His business interests such as Proper Twelve whiskey add to his fortune.
In business, we need to have vivid dreams of success. These dreams serve as our guiding light, pushing us to innovate and strive for greatness. However, it’s crucial to approach these dreams with a strategic mindset, especially when it comes to advertising and customer relationships in the digital age.
Don’t rely on an advertising revenue model for your website, but do use an Internet advertising program for a much greater purpose: to develop that all-important initial relationship with the customer. This shift in perspective can transform your approach to advertising and significantly boost your business’s success.
Here’s how to make this work: The real goal of advertising should not be to focus on a one-time impulse buy. As we know, most people will not buy until the fifth or seventh contact. Along the way, two of those messages will be totally ignored. Repetition is essential, but repetition with their permission and with their real enjoyment at hearing from you will develop the initial relationship that can lead to sales.
When you take out an ad, don’t just aim to send visitors to your sales page and hope they will buy at that moment. Give them a reason – and a place – to leave their email address. This simple step can be the beginning of a fruitful relationship with a potential customer.
Then send them follow-up emails, which is very, very simple. Write three to four messages, and use an autoresponder service provider to send them out. This approach allows you to nurture the relationship over time, providing value and building trust with your potential customers.
This is how you can effectively develop sales using advertising. In fact, you can increase or even double your response this way. The key is to focus on building a relationship rather than pushing for an immediate sale.
Remember: you are trying to build a relationship with someone who is bombarded with commercial messaging. In today’s oversaturated market, standing out requires more than just a catchy ad or a great product. It requires a genuine connection with your audience.
The best way to build a relationship is to not only get their email address but to deliver especially the first few times enormous value. This is really building a relationship! You actually deliver what you promise. You make it very personal. And you make yourself very accessible, which is no more than giving your normal email and phone contact.
This approach has also proven to be very effective because it centers on the key ingredient to building a good relationship with a customer: make it happen within the first two weeks. If you don’t send them an email for thirty days after they contact you, they have forgotten you. In fact, if you don’t send it within three days, they’ll forget you. In our fast-paced world, timing is everything.
Here is my formula: Your first response should be immediate. It’s very important to give an immediate initial benefit. Then I like to email them again three days after the first contact. Statistically 85% of emails are opened within 48 hours. So by the third day after first contact the second email goes out and that is where we start saying, “Just checking back with you. We wanted to make sure you got your free report and here is some more information and a reason to go back to our Web site.”
Then the third email is sent seven days after initial contact. Emails 4 and 5 go out fourteen and twenty-one days after initial contact. This carefully timed sequence keeps you at the forefront of your potential customer’s mind without being overwhelming.
So the first week the prospects are getting three emails. Then we send emails on a weekly basis. In this way we really build a relationship where people remember our name and our brand and who we are. This consistent communication helps to establish your brand and build trust with your audience.
Finally, after twenty-one days don’t bug them any more. Don’t waste their time. If a person responds to at least one of the five of the emails (which 80% of the people I work with do), then I’ll remove the other 20% and they never hear from me again. Use this process before putting someone on your mailing list, and it’s unlikely you’ll get spam complaints. This approach respects your audience’s time and preferences, which further enhances your relationship with them.
So, advertising yes! And there are some great deals available these days. But, use it to kick off the relationship process described above, and watch your sales soar. The key is to view advertising not as an end in itself, but as the beginning of a journey with your customer.
This approach to advertising and customer relationships aligns perfectly with the concept of having vivid dreams of success in business. It’s not just about making a quick sale or getting a high click-through rate on your ads. It’s about building a sustainable business model based on strong, meaningful relationships with your customers.
By focusing on delivering value and building trust through your advertising and follow-up communications, you’re setting the stage for long-term success. You’re not just selling a product or service; you’re creating a brand that people want to engage with, trust, and return to time and time again.
Moreover, this approach allows you to stand out in a crowded marketplace. While many businesses are still focused on pushing for immediate sales through their advertising, you’re taking the time to nurture relationships. This can give you a significant competitive advantage, as customers are more likely to choose a brand they feel connected to over one they’ve only seen in passing.
Remember, in today’s digital age, customers have more choices than ever before. They’re not just looking for products or services; they’re looking for experiences, for brands that understand and cater to their needs. By using advertising as a starting point for building relationships, you’re positioning your business to meet these expectations.
In conclusion, while it’s important to have vivid dreams of success in business, it’s equally important to have a clear strategy for achieving those dreams. By reimagining the role of advertising in your business – shifting from a focus on immediate sales to a focus on relationship-building – you can create a solid foundation for long-term success. This approach not only has the potential to increase your sales in the short term but also to create a loyal customer base that will support your business for years to come. So dream big, but also think strategically about how you can turn those dreams into reality through meaningful connections with your customers.
