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USE POSITIVE WORD PHRASES THAT SELL
POWER PHRASE AND SALES MARKETING LETTERS
Recent research has shown that Power Words such as secret and explosive etc, actually diminish responses and engagement rates. This appears to be because they are so over used. Having said that there is always a place for them when used sensibly and genuinely.
Positive power phrases inspire inspiration and motivation, causing your target prospect to act. Positive words of power form the most important aspect of your sales marketing letters. It really does not matter much what your advertising mailer looks like. From plain and simple, to costly design and colored visual graphics, if you use power phrases, you create action. Writing effective sales marketing letters is an easy skill, only obtainable by following the proven methods.
Inspirational Power Phrases turn wishes to marketing dollars
Relate your sales marketing letters to your readers emotions. Do they want change, security, fame, job happiness, recognition, more dollars for what? Five times as many people will read the headline of your sales marketing letter than the number that read the entire offer. Revealing this relatively unknown secret may have just felt let a shot thru the heart (or at least the wallet). It sure was not inspirational, but it is the shocking truth. Good sales marketing letters honor time tested evaluations.
You can overcome this hurdle. Make your headline a question or statement that will knock your readers socks off. How you can work 3 days a week, and take a 5 week luxury vacation. Your ability to write a successful headline, takes compelling motivational inspiration words and phrases in your sales marketing letter. Remember attention grabbing, involving, and inspirational when writing the headline of the marketing letter advertising letter that will make or break your sales campaign.
Power phrases are the marketing solution. These positive words of motivational inspirational power excite qualified, respondents to reply. Power words for selling, properly placed in your headline and sales marketing letter, create the key ingredients. Inspirational and motivational emotions, make your offer sensational. Here are hundreds and hundreds of carefully researched, then proven and tested, outstanding enticers. Add that sizzle to your steak.
Power Words for Business Cards
For our Digital Business Card Service see Smart Connect QR
These days, a small business needs every ounce of marketing muscle they can get. Business cards are a perfect weapon for an entrepreneur to have in the trenches when competing for customers.
You designed your business cards using all the right techniques and it looks incredible. Now that youve got the attention of the holder, are your words appealing to them?
This is one often overlooked marketing essential: What your business card says.
Take your business card out and have a good look at it. What words do you use to describe your business, your products or your services?
The header or slogan should speak directly to your customer and distinguish your business from the rest. Remember your card will likely be on a bulletin board or in a rolodex with a few other competitors. This small bit of text could mean the difference between a new client or unseen revenue.
Give them a reason to call:
- The ____ that works as hard as you do
- ____ doesnt have to be expensive
- Not just another ____
- The ____ advantage
- The best-kept secret in ____
- Dont get stuck with
- How our ____ stacks up
- Can you afford not to ?
- An investment in your future
- Next, give the holder a bottom line that is irresistible:
- Save up to ____ %
- Huge discounts
- Receive a ____% discount when you present this card
- Visit our website for special rebates and coupons
- Dont pay more for ____
- Present this card at our showroom and receive a free ____
- Call us for a special offer for first time customers
- Lastly, include a closing statement that will motivate the holder to respond:
- Why settle for ____ when you can have ____
- A rewarding ____ awaits you
- You owe it to yourself to ____
- Seeing is believing
- Youll be glad you did
- and thats a promise!
- Put our ideas to work for you
- Wed like to hear from you
- Call us today to schedule an appointment
- Looking forward to hearing from you
Mix and match these phrases to create business cards that will compliment your products or services, prompting that all-important phone call or e-mail. The saying goes that a picture is worth a thousand words. I say that a few well chosen words are priceless.
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