Don’t climb the hill until you get to it.
YOUR WEB MARKETING TOOLS
From now on we’ll begin to put each one of the wheels in your Internet Marketing Machine into motion.
There is a theory that says: The easiest way to run an ad is to send them right to your web page. It makes sense. You send them to your web site. They read your sales letter. Some of them buy. The majority do not.
This is NOT the most effective way to advertise.
You will have better results and earn more profits if you dont advertise your website directly. Instead, advertise a Free Report by e-mail. Then have the report send them to your website for the sales letter.
There are two major advantages to this system:
Advantage #1 is that it doesnt require them to stop what theyre doing. People are sitting there reading your e-mail or an e-zine when they see your ad.
For them to go to a website requires them to quit doing that, close their browser, and visit your web page. If theyre reading your e-mail in Hotmail or another browser based e-mail reader theyll have to leave it or open a 2nd browser.
For them to e-mail for your report simply requires for them to click on your e-mail link and send a blank message. Thats much less work and doesnt require them to do anything different than they’re already doing.
Advantage #2 of this system is that you have now captured their e-mail address. You can follow-up. If they visit your web page, you get one shot. If they give you their e-mail address you can try 3 times, 5 times, 10 times, or more to make the sale.
You can highlight different headlines, different benefits, etc. You get maximum opportunity to make the sale.
Follow-ups can create an incredible difference. Your website might only sell 2% of visitors. E-mail follow-up may be able to sell 4%. Even if it only sells 3% youd still be earning a lot of extra income.
Plus, if they decide they dont want to buy this particular product, you can now offer them something else later on down the road. When you send a visitor to a web page, you may or may not earn a profit.
It’s a one shot opportunity.
Build a list of prospects and you can profit forever. It makes it almost difficult to lose money advertising.
This method is called the Two Stage method of advertising and it’s nothing new. Marketers have used classified ads, postcard ads, etc. with this type of method for years.
Instead of trying to make a sale from an ad, they ask the prospect to call in or mail in for more information. They then send out letters, make calls, etc. until they make the sale. This is what were doing off-line with the flyers.
The Internet just takes this system to another level. Off-line, you have to pay for every letter you sent to your prospects and this is quite limiting. On-line it can all be done virtually for free and with NONE of your time invested.
Your follow-up system just works for you 24 hours a day automatically
Here’s How This Works For Your Business
You will be collecting e-mail addresses from a myriad of sources. Whenever you get one from a prospect ask them if its OK to send them some more information ALWAYS GET THEIR PERMISSION
Ill tell you how to get the information to them in a minute but to get the most from your web marketing tools you need to be collecting e-mail addresses as if they were £50 ($75US) notes
Ive given you access many free articles and reports making perfect give away products.
Make sure your giveaway is personalised.
Your advertising and marketing should then consist of a short brief sentence promising for instance: The first part of the ultimate business and personal development course for FREE. Invite prospects to e-mail you with their name and e-mail address to receive Module 1 of your publication.
When you receive these requests, send out Module 1 from your Mail Machine with a brief welcome message also explaining that they should receive follow e-mails asking if they want to download further free information.
By doing this your prospect will receive an automated follow-up system geared to persuade them to join your business.
That’s it.
From here on you will always have an e-mail address to market to rather than just a visit to your website.
Also touch base with your prospect on a personal level.
Your prospect will always have the option to opt out of any follow-up procedure.
A confused person rarely takes action.
Building a Successful Network Marketing Business: Balancing Traditional Methods and Modern Techniques
In the ever-evolving world of network marketing, success often hinges on striking the right balance between time-tested traditional methods and cutting-edge online strategies. While the internet has undoubtedly revolutionized the way we conduct business, it’s crucial not to overlook the enduring power of personal connections and tried-and-true marketing approaches that have stood the test of time.
For those just starting their network marketing journey, the warm market – consisting of friends, family, and acquaintances – often proves to be the most fertile ground for initial growth. These individuals already know and trust you, making them more likely to lend an ear to your business proposition and potentially more forgiving as you navigate the learning curve inherent in any new venture. When approaching your warm market, it’s beneficial to frame your interactions not just as attempts to recruit, but as opportunities for them to partner with you in evaluating your exciting new business venture. This subtle shift in perspective can often lead these contacts to talk themselves into joining, as they become invested in the potential they see unfolding before them.
As you begin to find your footing and grow more confident in your approach, it’s time to cast a wider net. Don’t limit yourself to a handful of mailers; aim to reach out to at least 250 warm market contacts. Simultaneously, start building your online marketing lists. This dual approach ensures you’re maximizing your reach and not putting all your eggs in one basket. Remember, in the world of network marketing, diversification is key to sustainable growth.
One of the most challenging aspects of network marketing, particularly for newcomers, is dealing with rejection. It’s important to internalize the fact that hearing “no” is an integral part of the process. You’ll encounter many more rejections than acceptances, and that’s perfectly normal. Don’t let this discourage you or dampen your enthusiasm. Each “no” you receive is not a setback, but a step closer to a “yes” and an invaluable opportunity to refine your approach. Even in traditional brick-and-mortar businesses, it’s rare for every customer to make a purchase on their first visit. Network marketing is no different in this regard.
While personal connections form the backbone of your business, it would be remiss to neglect the powerful online tools at your disposal. Setting up an autoresponder and actively promoting it to grow your database should be a priority. Your autoresponder is a potent lead generation tool, capable of nurturing prospects and moving them closer to a decision. However, it’s crucial to remember that automation should complement, not replace, personal contact. Use your autoresponder to follow up consistently, but always be available for questions and support to help leads make informed decisions about your products and opportunity.
Many network marketers feel reluctant to follow up offline, but this hesitation can severely limit your success. Your online autoresponder can convert two to five times as many people with each follow-up, and the same principle applies to offline contacts. Don’t be afraid to reach out multiple times – persistence often pays off in this business. Remember, people’s circumstances and perspectives change over time, and what might not have been a good fit for someone initially could become an attractive opportunity down the line.
The internet provides unparalleled reach and a degree of anonymity that can be advantageous in certain situations. However, it shouldn’t be your sole focus. Traditional marketing methods, interpersonal skills, and word-of-mouth recommendations continue to wield incredible power in the marketplace. The internet simply makes communicating these qualities easier and quicker, amplifying your message and extending your reach far beyond what was possible in the past.
As you build your business, you will inevitably encounter objections and negativity. This is an unavoidable part of the journey, but it’s crucial not to let it deter you from your goals. Instead, view these challenges as normal parts of your business day and opportunities to improve your skills and refine your approach. Each objection you overcome makes you better equipped to handle similar situations in the future.
It’s important to remember that network marketing is a long-term commitment, not a get-rich-quick scheme. You’re currently navigating the steepest part of the learning curve, but rest assured, it does get easier with time and practice. The key is to keep filling up your inquirer database and using it effectively – these contacts are the lifeblood of your business and the foundation upon which your future success will be built.
As you continue your network marketing journey, focus on continuously improving your approach. Start with those closest to you and gradually work outwards, expanding your circle of influence. This methodical approach not only keeps costs down but also increases your effective work rate as you become more efficient in your outreach and follow-up efforts.
In conclusion, success in network marketing comes from a carefully balanced approach that leverages both personal connections and online tools. Don’t fall into the trap of relying solely on the internet’s anonymity – bring your business out of cyberspace and into the real world through personal communication and support. Embrace the power of technology, but don’t let it overshadow the human element that is so crucial in this business.
Remember, building a successful network marketing business requires persistence, continuous learning, and a willingness to face rejection head-on. It’s not always an easy path, but for those who are committed to the journey, the rewards can be substantial. As you navigate the ups and downs of this business, keep your focus on the long-term vision of what you’re building. With each contact you make, each follow-up you send, and each objection you overcome, you’re laying the groundwork for a strong and sustainable network marketing business that has the potential to change your life and the lives of those you bring into your organization. Stay the course, remain adaptable, and never lose sight of the personal connections that form the heart of this business. Your success in network marketing is limited only by your willingness to persist and grow.
